Olmec figurines – The Dreamsicles http://thedreamsicles.com/ Wed, 22 Sep 2021 14:29:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://thedreamsicles.com/wp-content/uploads/2021/06/favicon-12-150x150.png Olmec figurines – The Dreamsicles http://thedreamsicles.com/ 32 32 German auction of Latin American antiques continues, but many works fail to sell https://thedreamsicles.com/german-auction-of-latin-american-antiques-continues-but-many-works-fail-to-sell/ https://thedreamsicles.com/german-auction-of-latin-american-antiques-continues-but-many-works-fail-to-sell/#respond Tue, 21 Sep 2021 23:55:00 +0000 https://thedreamsicles.com/german-auction-of-latin-american-antiques-continues-but-many-works-fail-to-sell/ A dignitary’s green nephrite Olmec mask, circa 1500-600 BC, offered for sale at Gerhard Hirsch Nachfolger, has not reached its reserve price A controversial auction of pre-Columbian artifacts took place in Germany on Tuesday, although diplomats from seven Latin American countries backed a Mexican offer to stop the sale. Last week, Alejandra Fraustro, Mexico’s Secretary […]]]>


A dignitary’s green nephrite Olmec mask, circa 1500-600 BC, offered for sale at Gerhard Hirsch Nachfolger, has not reached its reserve price

A controversial auction of pre-Columbian artifacts took place in Germany on Tuesday, although diplomats from seven Latin American countries backed a Mexican offer to stop the sale.

Last week, Alejandra Fraustro, Mexico’s Secretary for Culture, sent a letter to Francisca Bernheimer, director of Munich-based dealer Gerhard Hirsch Nachfolger, identifying 74 works on sale as “national heritage”. Shortly thereafter, Mexican authorities contacted the German government directly, and the ambassadors of Bolivia, Costa Rica, Colombia, Ecuador, Guatemala, Panama and Peru – countries that also had works in the area. sale – launched a united front against the auction. In total, the sales catalog lists more than 300 Latin American items.

This morning, the eight diplomats held a joint press conference calling for the cancellation of the auction, the repatriation of some of the works and for the auction house to provide details on the provenance of the pieces. . The Panamanian ambassador – who had listed seven pieces – said those involved in the sale should “be ashamed of themselves” and said his government called for Unesco’s intervention in the matter.

But the sale took place, and the Mexican newspaper, The universal, reported that of the 67 pieces at the auction described as Mexican, only 36 had been sold. The newspaper noted that a decorated ax dating from around 1500-600 AD with a reserve price of € 14,000 sold for € 16,000, while a figurine believed to be Olmec sold for € 12,000. on a reserve price of € 10,000. An Olmec mask, which was one of the strong points of the sales catalog with an estimate of 100,000 €, however, did not reach its reserve.

The auction house did not release a statement about the sale, and the Mexican National Institute of Archeology and History did not return a request for comment.

Daniel Salinas Cordova, a Mexican archaeologist and commentator based in Germany, said on social media that he was not surprised at the outcome of the sale. The publicity surrounding the event, he suggested, “may well be due to the fact that some of the articles were not provided with sufficient information” on their provenance.

This week, the Mexican government managed to stop a small sale of antiques that had taken place in Rome.

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Tlali: Monumental controversies in Mexico | United States https://thedreamsicles.com/tlali-monumental-controversies-in-mexico-united-states/ https://thedreamsicles.com/tlali-monumental-controversies-in-mexico-united-states/#respond Sat, 18 Sep 2021 07:34:00 +0000 https://thedreamsicles.com/tlali-monumental-controversies-in-mexico-united-states/ Monument to Christopher Columbus made by the artist Charles Cordier in 1877. A new sculpture named “Tlali”, representing the head of an indigenous woman, is expected to replace a monument dedicated to Christopher Columbus on Paseo de la Reforma in Mexico City. For decades, Christopher Columbus has occupied a pedestal on the capital’s main avenue, […]]]>
Monument to Christopher Columbus made by the artist Charles Cordier in 1877.

A new sculpture named “Tlali”, representing the head of an indigenous woman, is expected to replace a monument dedicated to Christopher Columbus on Paseo de la Reforma in Mexico City. For decades, Christopher Columbus has occupied a pedestal on the capital’s main avenue, and his impeachment is just the most recent episode in a controversy that has sparked heated debate in Mexico and many other countries. . The question that arises: what and who should commemorate the public spaces of our cities? Who deserves to be dedicated in the eternal form of a statue and who should be removed once their reputation fades over time? What do the sculptures that adorn our avenues, our roundabouts and our parks say about our identity? And do the statues serve any purpose besides being a landing point for pigeon droppings and a point of reference for taxi drivers?

These busts and monuments are not as trivial as they seem – they appear in all recorded civilizations. The gods, heroes, kings and conquerors are popular, but also rebellious and rebellious, or characters considered admirable for their genius or their kindness. All of them have been celebrated in wood, stone or metal over the years. Other statues highlight abstractions or symbols that remind societies of their origins, aspirations or achievements. We could think of beauty, freedom, patriotism, motherhood, purity and hard work – all of them have been cast in bronze. The paradox arises when the needs of the moment and the aspiration for permanence collide.

Statues don’t just pop out of the ground and therefore can never be neutral, like a tree or a hill. A place is chosen and the statue is paid for, in an attempt to represent the dominant ideas of a certain era. But ordinary citizens do not have the time, money or – generally speaking – the desire to erect them on their own, so they tend to become a symbol of the opinions and interests of governments and nation states, who simply claim to interpret the will of the citizens. .

If we did an opinion poll, wouldn’t we run the risk of ending up with a giant Baby Yoda, instead of a patriotic figure?

Mexico is full of busts honoring patriotic heroes and erected by successive governments. Thanks to the brand of nationalism trumpeted by the Institutional Revolutionary Party [which led Mexico from 1929 to 2000], every town and village in the country has one or more statues of Benito Juárez, Miguel Hidalgo, José María Morelos and Lázaro Cárdenas. You could say that they are more or less established characters in the popular imagination and that no one expects them to be demolished. But there are dozens of them with a much narrower claim to consensus. General García Barragán, for example, who was Secretary of Defense at the time of the Tlatelolco massacre in 1968 and whose likelihood is usually stained with blood-red paint.

Those who argue that Mexicans do not feel represented by Columbus today, and who view him as a dubious or nefarious figure as a forerunner in the conquest and colonization of the Americas, are probably right. But what would citizens want to put in his place? The colossal head of Tlali, a supposedly Olmec woman who bears a Nahuatl name? If we did an opinion poll, wouldn’t we run the risk of ending up with a giant Baby Yoda, instead of a patriotic figure?

It is impossible not to think about the history of the Caballito (the little horse), the equestrian statue of King Charles IV of Spain, sculpted by the great Manuel Tolsá. It spent over a century on Paseo de la Reforma until it was decided in the 1970s that there was no reason to honor the foreign king from the colonizers. But we Mexicans, geniuses that we are, have found a solution worthy of our historical confusion: the Caballito has been preserved “out of respect for art”, but in another, less conspicuous place. It was replaced by a reinterpretation of the monument, a new metal Caballito, full of curves but at the same time angular, and without a mounted king. I don’t know anyone who likes this second Caballito, but at least taxi drivers can still use it as a point of reference …

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Mexico tries to stop German auction of pre-Columbian objects https://thedreamsicles.com/mexico-tries-to-stop-german-auction-of-pre-columbian-objects/ https://thedreamsicles.com/mexico-tries-to-stop-german-auction-of-pre-columbian-objects/#respond Sat, 18 Sep 2021 02:28:00 +0000 https://thedreamsicles.com/mexico-tries-to-stop-german-auction-of-pre-columbian-objects/ Two female figures in reddish clay from Tlatilco in the highlands of central Mexico, circa 1500-550 BC, offered for sale at Gerhard Hirsch Nachfolger with an estimate of € 3,000 The Mexican government has stepped up its campaign to end international sales of pre-Columbian objects. Earlier this week, Alejandra Fraustro, the Mexican Secretary for Culture […]]]>


Two female figures in reddish clay from Tlatilco in the highlands of central Mexico, circa 1500-550 BC, offered for sale at Gerhard Hirsch Nachfolger with an estimate of € 3,000

The Mexican government has stepped up its campaign to end international sales of pre-Columbian objects. Earlier this week, Alejandra Fraustro, the Mexican Secretary for Culture wrote to Munich-based dealer Gerhard Hirsch Nachfolger to try to stop an auction – scheduled for Tuesday, September 21 – of 74 objects, which the Instituto Nacional de Arqueologia e Historia (INAH) designated as “national heritage” belonging to the Mexican people.

In his letter, Fraustro pointed to a Mexican law of 1934 which prohibited the export of objects of archaeological importance. The Culture Secretary also reiterated the Mexican government’s renewed commitment to safeguard works considered as national heritage and to request the return of other works suspected of having been illegally removed or trafficked.

According to the auction’s online catalog, the pieces include a selection of characters from the Michoacan and Veracruz regions. A figure of Cihuateotl, the Mexican or Aztec goddess of women who died in childbirth, dated between AD 300 and 900, has a reserve price of € 5,000 while an Olmec mask has an estimate of € 100,000. Francisco Quiroga, Mexican Ambassador to Germany, visited Munich this week and spoke with Francisca Bernheimer, the boss of Gerhard Hirsch Nachfolger and niece of the company founder. The Embassy did not respond to a request for comment, but it appeared that the sale would take place, at the time of this article’s publication.


A green nephrite Olmec mask of a dignitary, circa 1500-600 BC, offered for sale at Gerhard Hirsch Nachfolger with an estimate of € 100,000

Quiroga said on social media that several wealthy people “who have a great love for Mexico,” including some involved in the country’s profitable mining sector, offered to purchase the items in order to bring them back to Mexico. Although he said he appreciated the offer, he believed it would not be appropriate as it “would fuel the trade in stolen items,” the ambassador said. Without going into more detail, he added that INAH identified one of the articles as a fake.

Bernheimer, who a few years ago expanded the company’s sales to include items from the ancient world alongside the coins and medals she’s known for, declined to speak to The arts journal. In a statement, however, she strongly denied any suggestions that any of the works are fake and said they had all been fully authenticated. Some individual works, including the Olmec mask, had also been verified against the Art Loss Register, she added, which tracks the stolen works.

Chris Marinello of Art Recovery said The arts journal that “the right thing to do is to withdraw the works from sale and sort them.”

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Meet Yla Eason, a Black Rutgers professor who created Sun-Man, now taken over by Mattel https://thedreamsicles.com/meet-yla-eason-a-black-rutgers-professor-who-created-sun-man-now-taken-over-by-mattel/ https://thedreamsicles.com/meet-yla-eason-a-black-rutgers-professor-who-created-sun-man-now-taken-over-by-mattel/#respond Thu, 16 Sep 2021 12:12:56 +0000 https://thedreamsicles.com/meet-yla-eason-a-black-rutgers-professor-who-created-sun-man-now-taken-over-by-mattel/ Mattel is bringing back the popular superhero He-Man, but this time he’ll have a black sidekick. It has been almost four decades since the world was introduced to He-Man. And now the muscular superhero will not only be on store shelves, but in an effort to bring diversity, Toy maker Mattel has partnered with Netflix […]]]>

Mattel is bringing back the popular superhero He-Man, but this time he’ll have a black sidekick.

It has been almost four decades since the world was introduced to He-Man. And now the muscular superhero will not only be on store shelves, but in an effort to bring diversity, Toy maker Mattel has partnered with Netflix to create two new animated series that will accompany two lines of toys already available in stores.

Mattel Expands Masters of the Universe Line of Muscular Heroes with Introduction of Sun-Man. Sun-Man is a black character who was created in 1985 by a mother from New Jersey who wanted to create a role model for her son.

“My son said he couldn’t be a superhero because he was black. He was 3 years old, ”said Yla Reason, assistant professor of professional practice at Rutgers University.

Eason created a solution and started his own business, Olmec Toys, to make Sun-Man and other toys for black, Hispanic, and Native American children. “The intention was to give a positive presentation of black people in imagination and creativity,” she said.

The Sun Man (Twitter)

But now, decades later, Mattel has taken notice and thinks the concept is powerful. Ed Dunan, who is senior vice president at Mattel and oversees the official introduction of Sun-Man into programming.

“Reintroducing a black hero to kids today is not only enjoyable, but also important,” he said in an email. “Sun-Man is such an ambitious character, from his aesthetic design to his character traits and powers.”

Sun Man Yla Eason (Mattel Creations)
Sun Man Yla Eason (Mattel Creations)

In addition, the two Netflix series – “Masters of the Universe: Revelation” and “He-Man and the Masters of the Universe”, some characters have been reimagined and are black.

“Children need to be represented in the world around them,” said Rob David, vice president of creative content for Mattel Television and executive producer of both animated series. “The television screen is a window and also a mirror,” he said.

As one of the first black action figures, Sun-Man was a revolutionary character for black children and comic book fans, who finally got to see a hero who looked like them and exploited his identity as his. greatest superpower.

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Why Mattel, Netflix reintroducing the character is good for diversity-Entertainment News, Firstpost https://thedreamsicles.com/why-mattel-netflix-reintroducing-the-character-is-good-for-diversity-entertainment-news-firstpost/ https://thedreamsicles.com/why-mattel-netflix-reintroducing-the-character-is-good-for-diversity-entertainment-news-firstpost/#respond Thu, 16 Sep 2021 07:00:21 +0000 https://thedreamsicles.com/why-mattel-netflix-reintroducing-the-character-is-good-for-diversity-entertainment-news-firstpost/ In addition to two Netflix animated series, Mattel is expanding the roster of Muscular Masters of the Universe heroes with the introduction of Sun-Man, a black character created in 1985 by a mother in New Jersey who wanted to create a role model for her son. When Mattel introduced the muscular superhero He-Man in 1982, […]]]>

In addition to two Netflix animated series, Mattel is expanding the roster of Muscular Masters of the Universe heroes with the introduction of Sun-Man, a black character created in 1985 by a mother in New Jersey who wanted to create a role model for her son.

When Mattel introduced the muscular superhero He-Man in 1982, he was an instant hit. Four years later, at the height of its popularity, US sales of the sword and witchcraft toy line soared to $ 400 million.

Now, nearly four decades after their first appearance, He-Man and the rest of the Masters of the Universe seek to conquer the toy aisles once again.

But Mattel is trying to revive a dormant franchise for a new generation of consumers – those who expect content that reflects their world. To help, the toy maker has teamed up with Netflix to produce two new animated series to go along with two toy lines that have already hit retail shelves.

And Mattel expands the Masters of the Universe list of muscular heroes with the introduction of Sun-Man, a black character created in 1985 by a mother in New Jersey who wanted to create a role model for her son. “My son said he couldn’t be a superhero because he was black. He was three years old, ”said Yla Eason, assistant professor of professional practice at Rutgers University.

So she started her own company, Olmec Toys, to make Sun-Man and other toys for black, Hispanic, and Native American children. “The intention was to give a positive presentation of black people in imagination and creativity,” she said.

That concept resonates more powerfully today, said Ed Duncan, senior vice president at Mattel, who oversees Sun-Man’s official introduction to the line. “Reintroducing a black hero to kids today is not only enjoyable, but also important,” he said in an email. “Sun-Man is such an ambitious character, from his aesthetic design to his character traits and powers.”

In both Netflix series – Masters of the Universe: Revelation, (developed by Kevin Smith, who has created steamy movies like Clerk and Jay and Silent Bob), and He-Man and the Masters of the Universe (intended for a younger audience) – some characters have been reimagined in black.

Children need to be represented in the world around them, said Rob David, vice president of creative content for Mattel Television and executive producer of both animated series. “The television screen is a window, and also a mirror,” he said.

The Masters of the Universe revival is part of a larger expansion strategy led by Mattel CEO Ynon Kreiz to dust off aging franchises. “We have a treasure trove of brands, some of which have been discontinued for some reason,” including the Magic 8 Ball, the Major Matt Mason action figure and the Uno card game, said Richard Dickson, President and CEO of the operation of Mattel.

Expanding its intellectual properties could make Mattel more profitable at a time when the toy industry is booming. After falling 4% in 2019, toy sales in the United States jumped 16% to $ 25.1 billion last year, according to the NPD Group, a research firm. Mattel announced a 40% increase in net sales in its most recent quarter compared to the same period in 2020.

“Ynon Kreiz has changed the business a lot,” said Gerrick Johnson, equity research analyst for BMO Capital Markets. “He looked at the profitability of the licenses.

Taking a brand like Masters of the Universe out of the vault is a smart strategy, he said, because Mattel can turn around and sell licenses for a line or products, like sheets and backpacks.

Beyond toys and the series – and a long-running film project – Mattel is aligning partnerships in publishing and in so-called softgoods, which include clothing and bedding, Dickson said, who declined to provide further details.

Adults who grew up with the original He-Man and kept the brand alive on fan websites and conventions like Power-Con, which begins Saturday in Anaheim, Calif., Are excited about his return but are wary of the excess of traditional retailers.

“I’m afraid there is too much and too much clutter in the market,” said Danny Eardley, senior author of He-Man’s toys and the masters of the universe. “A poor performance could signal Mattel that there is not enough interest.”

But Dickson wants to allay those fears. “Obviously we’ve left the property dormant over time,” he said. But “we are strategic for every toy we release”.

Masters of the Universe: Revelation and He-Man and the Masters of the Universe are streamed on Netflix.

Gregory Schmidt circa 2021 The New York Times Company

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Mexico asks German auction house to stop sale of 74 historic objects https://thedreamsicles.com/mexico-asks-german-auction-house-to-stop-sale-of-74-historic-objects/ https://thedreamsicles.com/mexico-asks-german-auction-house-to-stop-sale-of-74-historic-objects/#respond Tue, 14 Sep 2021 21:23:16 +0000 https://thedreamsicles.com/mexico-asks-german-auction-house-to-stop-sale-of-74-historic-objects/ New One of the lots put up for auction. Its estimated price is 3,000 euros, or US $ 3,540. Government says they are owned by Mexico Posted on Tuesday, September 14, 2021 The Federal Ministry of Culture and the National Institute of Anthropology and History (INAH) have filed a complaint against a German auction house […]]]>

New

One of the lots put up for auction. Its estimated price is 3,000 euros, or US $ 3,540.

Government says they are owned by Mexico

The Federal Ministry of Culture and the National Institute of Anthropology and History (INAH) have filed a complaint against a German auction house that intends to sell 74 Mexican objects at an auction next week.

The two entities filed a complaint with the Federal Prosecutor’s Office against the company Gerhard Hirsch Nachfolger, an international dealer and auction house based in Munich.

The Culture Ministry said on Monday that it has also asked the Foreign Ministry’s legal division to provide diplomatic assistance with the intention of stopping the event.

In addition, Culture Minister Alejandra Frausto Guerrero wrote to the auction house to inform it that INAH has determined that 74 of the archaeological relics it intends to sell “are the property of the Mexican nation, in accordance with the Federal Law on Monuments and Archaeological Monuments, Artistic and Historic Areas, ”the ministry said in a statement.

The auction catalog includes many pre-Hispanic clay figurines as well as masks and other artifacts from the Olmec, Mayan, Mexican, and Mixtec cultures, among others.

Frausto told the auctioneer that the sale of such items constitutes a crime under Mexican law and encourages trafficking in archaeological artifacts by transnational organized crime groups.

The Minister of Culture asked the auction house to take the necessary steps to stop the sale “for [the purpose of] their possible recovery, ”said the Ministry of Culture.

The federal government has previously tried to stop the sale of Mexican artifacts at auction in Paris and New York, but failed. He claimed that the items placed on the block were looted from archaeological sites and / or illegally removed from the country.

Mexico Daily News

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Mattel dust off He-Man, with a nod to diversity | Way of life https://thedreamsicles.com/mattel-dust-off-he-man-with-a-nod-to-diversity-way-of-life/ https://thedreamsicles.com/mattel-dust-off-he-man-with-a-nod-to-diversity-way-of-life/#respond Tue, 14 Sep 2021 07:38:00 +0000 https://thedreamsicles.com/mattel-dust-off-he-man-with-a-nod-to-diversity-way-of-life/ When Mattel introduced the muscular superhero He-Man in 1982, he was an instant hit. Four years later, at the height of its popularity, US sales of the sword and witchcraft toy line soared to $ 400 million. Now, nearly four decades after their first appearance, He-Man and the rest of the Masters of the Universe […]]]>

When Mattel introduced the muscular superhero He-Man in 1982, he was an instant hit. Four years later, at the height of its popularity, US sales of the sword and witchcraft toy line soared to $ 400 million.

Now, nearly four decades after their first appearance, He-Man and the rest of the Masters of the Universe seek to conquer the toy aisles once again.

But Mattel is trying to revive a dormant franchise for a new generation of consumers – those who expect content that reflects their world. To help, the toy maker has teamed up with Netflix to produce two new animated series to go along with two toy lines that have already hit retail shelves.

And Mattel expands the Masters of the Universe list of muscular heroes with the introduction of Sun-Man, a black character created in 1985 by a mother in New Jersey who wanted to create a role model for her son.

“My son said he couldn’t be a superhero because he was black. He was 3 years old, ”said Yla Eason, assistant professor of professional practice at Rutgers University.

So she started her own company, Olmec Toys, to make Sun-Man and other toys for black, Hispanic, and Native American children.

“The intention was to give a positive presentation of black people in imagination and creativity,” she said.

That concept resonates more powerfully today, said Ed Duncan, senior vice president at Mattel who oversees Sun-Man’s official introduction to the line.

“Reintroducing a black hero to kids today is not only enjoyable, but also important,” he said in an email. “Sun-Man is such an ambitious character, from his aesthetic design to his character traits and powers.”

In both Netflix series – “Masters of the Universe: Revelation” (developed by Kevin Smith, who has created steamy movies like “Clerks” and “Jay and Silent Bob”), and “He-Man and the Masters of the Universe “(intended for a younger audience) – some characters have been reimagined in black.

Children need to be represented in the world around them, said Rob David, vice president of creative content for Mattel Television and executive producer of both animated series.

“The television screen is a window and also a mirror,” he said.

The Masters of the Universe revival is part of a larger expansion strategy led by Mattel CEO Ynon Kreiz to dust off aging franchises.

“We have a treasure trove of brands, some of which have been discontinued for some reason,” including the Magic 8 Ball, the Major Matt Mason action figure and the Uno card game, said Richard Dickson, President and CEO of the operation of Mattel.

Expanding its intellectual properties could make Mattel more profitable at a time when the toy industry is booming. After falling 4% in 2019, toy sales in the United States jumped 16% to $ 25.1 billion last year, according to the NPD Group, a research firm. Mattel announced a 40% increase in net sales in its most recent quarter compared to the same period in 2020.

“Ynon Kreiz has changed the business a lot,” said Gerrick Johnson, equity research analyst for BMO Capital Markets. “He looked at the profitability of the licenses.

Taking a brand like Masters of the Universe out of the vault is a smart strategy, he said, because Mattel can turn around and sell licenses for a line or products, like sheets and backpacks.

Beyond toys and the series – and a long-running film project – Mattel is aligning partnerships in publishing and in so-called softgoods, which include clothing and bedding, Dickson said, who declined to provide further details.

Adults who grew up with the original He-Man and kept the brand alive on fan websites and conventions like Power-Con, which begins Saturday in Anaheim, Calif., Are excited about his return but are wary of the excess of traditional retailers.

“I’m afraid there are too many and too many people out there,” said Danny Eardley, lead author of “The Toys of He-Man and the Masters of the Universe.” “A poor performance could signal Mattel that there is not enough interest.”

But Dickson wants to allay those fears.

“Obviously we’ve left the property dormant over time,” he said. But “we are strategic for each toy that we release”.

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Sun-Man – UPTOWN Magazine https://thedreamsicles.com/sun-man-uptown-magazine/ https://thedreamsicles.com/sun-man-uptown-magazine/#respond Mon, 13 Sep 2021 22:18:23 +0000 https://thedreamsicles.com/sun-man-uptown-magazine/ Mattel Creations re-releases black superhero pioneer toy Sun-Man as part of its He-man and Masters of the Universe collection. The exclusive collector’s set was made available for pre-order for $ 30 today and it’s already sold out. He-Man action figure and Masters Of The Universe Origins Sun-Man action figure Courtesy of Mattel Creations If you […]]]>

Mattel Creations re-releases black superhero pioneer toy Sun-Man as part of its He-man and Masters of the Universe collection. The exclusive collector’s set was made available for pre-order for $ 30 today and it’s already sold out.

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He-Man has a new partner: Sun-Man, a pioneering black superhero toy https://thedreamsicles.com/he-man-has-a-new-partner-sun-man-a-pioneering-black-superhero-toy/ https://thedreamsicles.com/he-man-has-a-new-partner-sun-man-a-pioneering-black-superhero-toy/#respond Sat, 11 Sep 2021 07:00:00 +0000 https://thedreamsicles.com/he-man-has-a-new-partner-sun-man-a-pioneering-black-superhero-toy/ Mattel unites He-Man with Sun-Man, relaunching the Black superhero toy for a new generation. Mattel Eternia has a new black hero. Sun-Man, a muscular action figure sold in the 80s that arose out of the need for a diverse alternative to He-Man, will join Mattel’s Masters of the Universe roster, giving a new generation of […]]]>

Mattel unites He-Man with Sun-Man, relaunching the Black superhero toy for a new generation.

Mattel

Eternia has a new black hero. Sun-Man, a muscular action figure sold in the 80s that arose out of the need for a diverse alternative to He-Man, will join Mattel’s Masters of the Universe roster, giving a new generation of children the chance to pair He-Man. Man and Man-Sun in the battle against evil.


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How He-Man teamed up with the dark hero Sun-Man


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The addition of what could be the first black superhero toy comes amid a big push by Mattel to reinvigorate the Masters of the Universe line. New He-man and She-Ra the toys are on display at various retailers. Netflix is ​​out Masters of the Universe: Revelation as a bold TV-PG sequel to the classic ’80s cartoon. And there’s also the new series He-Man and the Masters of the Universe, which is set to launch Thursday on Netflix and serves as an animated series for more infographic. suitable for children.

sun-man-package.png

Mattel is launching a premium edition of the Sun-Man toy for the first time for $ 30, with pre-orders starting Monday.

Mattel

Sun-Man was invented by another toy company, but its origin story has always had a connection with He-Man. The idea came from a woman named Yla Eason, who was started in 1984 by her then 3-year-old son, who told her he didn’t think he could be a superhero like He-Man because He-Man is white.

When she couldn’t find black figure heroes in stores, she was tricked into filling that void. Eason created Olmec Toys to produce multicultural superheroes for boys and girls, the first of which are in the history of Sun-Man and the Sovereigns of the Sun. The characters all look like they can fit perfectly into the He-Man universe of super buff, scantily clad men. (Sun-Man’s teammates included telekinetic ninja Space Sumo, futuristic scientist Holographo, and digital genre Digitino, all of whom fought against the enemy Pig-Head.) Eason eventually grew the business to 5 million. dollars in sales. She now teaches at Rutgers Business School in New Jersey.

sun-man-rulers-of-the-sun

The original 1985 Sun-Man crew, Rulers of the Sun

Olmec Toys

As Eason describes his character in interviews, Sun-Man draws all of his strength from the sun, making his skin impervious to injuries from swords or punches. He does not use violence to overcome evil, instead he foils intelligence and shows self-confidence.

man-sun-fire.png

Mattel’s Sun-Man Collectible Figure comes with several accessories.

Mattel

Mattel licenses Sun-Man in a deal with Olmec Toys and has designed a new premium action figure to bring the toy back for the first time in decades. The action figure features interchangeable heads and hands, removable wings and shield, and a sword with a flame effect. The packaging includes a comic strip that tells the story of Sun-Man and how he fits into the He-Man universe. This $ 30 collectible will be available to fans for pre-order at Mattel Creations on Monday, September 13.

A more basic Sun-Man action figure for ages 6 and up will also make its way to store shelves, alongside He-Man and She-Ra figures, just like Sun-Man did there. has decades.

In 1986, a Washington Post column welcomed Sun-Man to his rightful place on toy shelves alongside He-Man, Rambo, and GI Joe, writing, “For too long many black children have failed. been able to take advantage of power fantasies because they couldn’t relate to white superheroes. Until now, only Mr. T – who isn’t quite super – was all that was available. “

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Mattel dust off He-Man, with a nod to diversity. https://thedreamsicles.com/mattel-dust-off-he-man-with-a-nod-to-diversity/ https://thedreamsicles.com/mattel-dust-off-he-man-with-a-nod-to-diversity/#respond Fri, 10 Sep 2021 18:32:57 +0000 https://thedreamsicles.com/mattel-dust-off-he-man-with-a-nod-to-diversity/ When Mattel introduced the muscular superhero He-Man in 1982, he was an instant hit. Four years later, at the height of its popularity, sales of the sword and witchcraft toy line soared to $ 400 million in the United States. Today, nearly four decades after their first appearance, He-Man and the rest of the Masters […]]]>

When Mattel introduced the muscular superhero He-Man in 1982, he was an instant hit. Four years later, at the height of its popularity, sales of the sword and witchcraft toy line soared to $ 400 million in the United States.

Today, nearly four decades after their first appearance, He-Man and the rest of the Masters of the Universe seek to reclaim the toy aisles.

But Mattel is trying to revive a dormant franchise for a new generation of consumers – those who expect content that reflects their world. To help, the toy maker has teamed up with Netflix to produce two new animated series to go along with two toy lines that have already hit retail shelves.

And Mattel expands Masters of the Universe’s roster of muscular heroes with the introduction of Sun-Man, a black character created in 1985 by a mother in New Jersey who wanted to create a role model for her son.

“My son said he couldn’t be a superhero because he was black. He was 3 years old, ”said Yla Eason, assistant professor of professional practice at Rutgers University.

So she started her own company, Olmec Toys, to make Sun-Man and other toys for black, Hispanic, and Native American children. “The intention was to give a positive presentation of black people in imagination and creativity,” she said.

That concept resonates more powerfully today, said Ed Duncan, senior vice president at Mattel who oversees Sun-Man’s official introduction to the line.

“Reintroducing a black hero to kids today is not only enjoyable, but also important,” he said in an email. “Sun-Man is such an ambitious character, from his aesthetic design to his character traits and powers.”

In both Netflix series – “Masters of the Universe: Revelation” (developed by Kevin Smith, who has created steamy movies like “Clerks” and “Jay and Silent Bob Strike Back”), and “He-Man and the Masters of the Universe ”, (intended for a younger audience) – some characters have been redesigned in black.

Children need to be represented in the world around them, said Rob David, vice president of creative content for Mattel Television and executive producer of both animated series. “The television screen is a window and also a mirror,” he said.

The Masters of the Universe revival is part of a larger expansion strategy led by Mattel CEO Ynon Kreiz to dust off aging franchises. “We have a treasure trove of brands, some of which have been discontinued for some reason,” said Richard Dickson, president and chief operating officer of Mattel. Brands that are lined up for expansion include the Magic 8 Ball, the Major Matt Mason action figure, and the Uno card game.

Expanding its intellectual properties could make Mattel more profitable at a time when the toy industry is booming. After falling 4% in 2019, toy sales in the United States jumped 16% to $ 25.1 billion last year, according to the NPD Group, a research firm. Mattel announced a 40% increase in net sales in its most recent quarter compared to the same period in 2020.

“Ynon Kreiz has changed the business a lot,” said Gerrick Johnson, equity research analyst for BMO Capital Markets. “He looked at the profitability of the licenses. Taking a brand like Masters of the Universe out of the vault is a smart strategy, he said, because Mattel can turn around and sell licenses for a range of products, like sheets and backpacks.

Beyond toys and the series – and a long-running film project – Mattel is aligning partnerships in publishing and softgoods, which include clothing and bedding, said Dickson, who declined to provide further details.

Adults who grew up with the original He-Man and kept the brand alive on fan websites and conventions like Power-Con, which begins Saturday in Anaheim, Calif., Are excited about his return, but are wary. from the excess of traditional retailers.

“I’m afraid there are too many and too many people out there,” said Danny Eardley, lead author of “The Toys of He-Man and the Masters of the Universe”. “A poor performance could signal Mattel that there is not enough interest.”

But Mr. Dickson wants to allay those fears. “Obviously we’ve left the property dormant over time,” he said. But “we are strategic for every toy we release”.

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