This Year’s Oscars Will Herald a “Most Popular Movie” After All

The Academy of Motion Picture Arts and Sciences is bringing the Oscars back to the people, in a way.

The organization appears to have settled on temporary middle ground in its quest to make the Oscars more appealing to casual moviegoers, amid continuously decreases ratings for this year’s show and crop of nominees, including more arthouse titles like The power of the dog and Drive my car. vanity lounge confirmed that the 2022 ceremony will reveal an #OscarsFanFavorite movie during the show, as determined by the public. The Academy has a website for submissions (anyone can participate!), and will also compile all tweets that vote for a movie via the hashtag. (There is an additional #OscarsCheerMoment countrysidewhich requires a photo upload and boasts extremely wide definition.)

To knowledgeable observers, this scheme surely resembles the “outstanding achievement in popular cinema” debacle. This proposal, announced by the Academy in 2018, suggested that the actual members of the group would vote on a blockbuster to win a trophy somewhat rivaling the best Oscar winner. Intense and rapid reaction to the idea led to indefinite postponement and retooling which, depending on your perspective, may have found its new form today.

Perhaps this new campaign more accurately registers “popular” — as opposed to elite industry insiders picking between Marvel and DC hits, say, it will be Twitter regulars for their favorites. That is, that small percentage of the small percentage of the population that uses Twitter – now able to vote for their choice up to 20 (20!) times a day from February 14th to March 3rd. It’s unclear what kind of bias such a system will provide, but we’ll surely have a fondness for the most passionate (read: frequent) tweeters.

The obvious impetus for the movement is to tame the jimmy kimmel of the world, who expressed outrage at the snub of a high hope’s best picture at the box office Spider-Man: Far From Home on titles both commercially small and derided by critics. (It doesn’t matter that very popular movies, like Dunes and don’t look up, were actually nominated for best picture.) If this movie is big enough to overcome Twitter’s strange passions remains to be seen. An added incentive for just one person to vote again and again: Three of the voters will be randomly selected for a raffle that will fly the winners, all expenses paid, to feature a winning statuette on the show.

It appears to be part of a larger effort, following last year’s Altman-esque island approach, to broaden Oscar audiences. We will also have rare Oscars-host announcement, teased Monday on hello america (where it will happen tomorrow), and, I suspect, a few more controversial attempts to attract new eyes. With all these stunts, do they at least hold our attention? But who knows what we’re getting into next month.

The 2022 Oscars will air March 27 at 8 p.m. ET on ABC.

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